Good Human Branding
A brand that inspires goodness
Client: Mount Royal University
2024
Branding
Word mark
The word mark gives a sense of the collective. It features a hand drawn logo with organic shapes bringing to light the humanistic aspect of the brand.
The letters are put together to show the community aspect that Good Human wishes to represent. It shows a fun, welcoming vibe.
Developing the brand
From the brief, I identified three core values for my design:
Kindness and mutual respect: Fostering an environment where individuals care for one another.
Sense of belonging: Enhancing belonging through intentional acts of kindness and learning opportunities.
Warm and welcoming: Creating a safe space that supports personal growth and meaningful connections.
Graphic Element
This extra graphic element represents the
"human" of good human. It shows a human holding their heart. Its intent is to be used on various things like merch, paired with the full Good Human word mark
Visual elements
The visual elements are derived from the wordmark itself. It allows for bright and unique accents to the design
